An All-in-One System for Fitness Club Management

in collaboration with

CASE STUDY

An All-in-One System
for Fitness Club Management

UX / UI CASE STUDY

in collaboration with

ZenFlow

ZenFlow is the all-in-one solution designed to

streamline fitness club management. With its user-friendly interface and comprehensive features, ZenFlow simplifies team coordination, scheduling, equipment maintenance, and customer service tasks. It serves as a central hub for all aspects of fitness club operations, empowering managers and receptionists to work efficiently and effectively

THE CHALLENGE

Fitness club managers and receptionists encounter numerous hurdles in their daily routines. Coordinating teams, conducting employee training, managing equipment, and ensuring excellent customer service require significant time and effort. Moreover, navigating through multiple platforms often results in complexities and delays, hampering productivity and performance

THE SOLUTION

ZenFlow offers a game-changing solution by consolidating all management tasks into one platform. Its intuitive design minimizes the learning curve, allowing users to quickly adapt and utilize its powerful features. Additionally, ZenFlow's analytics provide valuable insights into class performance, enabling managers to make informed decisions and optimize operations for enhanced customer satisfactio

ABOUT THE PROJECT

MY ROLE

IDEA, RESEARCH, UX/UI

DURATION

THREE MONTHS

TOOLS

FIGMA

TARGET AUDIENCE

FITNESS CLUB MANAGERS & RECEPTIONISTS

DESIGN PROCESS

Discover

User Research
Competitions Analysis

Research

Define

User Personas
MoSCow
User Stories
Business Model

Define

Ideate

Flow Chart
Use Case
Information Architecture

Ideate

Design

Wire Frames
Color Scheme
Typography

Design

DESIGN PROCESS

Design

Ideate

Define

Discover

User Research
Competitions Analysis

Research

User Personas
MoSCow
User Stories

Define

Flow Chart
Use Case
Information Architecture

Ideate

Old UI
High fidelity screens

Design

DESIGN PROCESS

What actions do you find difficult or hesitant to perform in software without supervision?

Receptionists working for 3 months or less

Future payment for the next months
Changing or replacing a studio class
Credit card cancellation
Debt collection

Receptionists

What are the actions that you use the most during your work?

Task handling
Client registration for studio classes
Making an appointment for a training program
Debt collection
Registration of new customers
Printing information sheets
Manual entry registration for customers without an entry chip
Locker purchase
Membership cancellation
adding notes
Selling products
equipment rental

Receptionists

What other software or systems you are using alongside the current gym management system?

Gmail

Google foems

Excel

36%

Neutral

19%

Moderately engaged

Highly engaged

29%

Limited engagement

16%

Not engaged at all

Gym instructor and Studio trainers

To what extent do you engage with the gym management system and how well does it support your needs?

Manager

Studio trainer

Receptionist

Gym instructor

How do you identify?

What is your role?

How long have you been working at the gym?

Male

Female

18-23

23-27

How old are you?

27-35

36-45

3 months to a year

over a year

Over 2 years

Less than 3 months

USER RESEARCH

INSIGHTS

After the initial research, I began conducting surveys and observations. I created a questionnaire with 8 questions, divided into three categories: general questions, questions for club managers and receptionists, and questions for trainers. In total, 42 employees from 3 different fitness clubs answered the questionnaire. Additionally, I conducted observations at the 'Lazuz' fitness club in Jerusalem.

Personal training registration sheets

Manager's computer station

Handouts

Gate control

cash box

Receptionist Computer station

Safe box

Daily task sheets

Recycled papers

The insights gleaned from surveys and observations proved invaluable in deciphering user needs and identifying their pain points effectively. Armed with this knowledge, I could now rank users' preferences, paving the way to craft the ultimate fitness club management software tailored precisely to their desires

81%

60%

40%

43%

41%

14%

58%

20%

12%

COMPETITOR ANALYSIS

In Israel, two primary software programs manage fitness clubs.

Fizikal, the market leader for almost 30 years, and Arbox, a smaller software,

As a fitness club manager, I've used both, after evaluating users and reviews, I've found:

Cluttered UI
Excessive noise due to unnecessary content
Confusing content placement
Complex processes for simple actions
There aren't enough automatic actions that the customer can perform
Extensive software learning time
Non-linear sequence of actions (lack of wizards)

USER PERSONAS

MoSCoW PRIORITIZATION

As a studio manager,

I want to set a maximum number of trainees per class So that I can prevent an excessive number of customers from attending beyond the studio's capacity

As a studio manager,
I want to send notifications through the system
So that I can inform customers about changes to classes

As a studio manager,

I want the ability to filter by various studio halls

So that I can conveniently review class details within a specific studio

USER STORIES